When it comes to promoting your blog, especially a new one, social media can help more than anything. Why? Because social media sites can send traffic to your blog instantly, while other sources such as the search engines take time.
Using social media is not difficult, but it can be done incorrectly. Here are 5 mistakes new bloggers make when using social media to promote their blog.
1. Spamming Networks
This is the most common mistake. Bloggers sign up for all the different social network sites and immediately start submitting their content. Each day, they do it all over again and submit their new posts.
Not only does this make you look like a spammer, but it can also hurt your results. Many social networks such as StumbleUpon start to ignore your account if you constantly submit the same URL. This is why over time, you will notice your traffic decreasing even though you are submitting your posts every day.
2. Signing up ONLY to promote published articles
Many bloggers sign up for the various social networks only to promote their blogs. This is the biggest mistake of all. The point in social media is to build networks and relationships with others. If your focus is promoting your blog, then you miss out on all the other benefits of social media.
3. Talking, but not listening
Much like mistake #1, many bloggers talk but don’t listen. In other words, they promote their stuff and talk about their own blogs without listening to others. The only time they sign in is to promote something, instead of seeing what others have to say and promote.
By spending time listening to others and interacting with the communities, you will build relationships and contacts you can use later on down the road.
4. Incomplete Profiles
One of my favorite things about social media is the fact that most networks allow you to create profiles. A place where you can upload a picture, share some information about yourself, and place links to your blogs. It’s a great place to market yourself for others to see.
Unfortunately, many bloggers never get around to finishing their profiles. Every day I come across a few profiles that are either blank, or half done. I think this is a big mistake because it not only robs you of the marketing side of your profile, but also makes it look like you care more about promoting your stuff then yourself.
5. Taking more than they give
When first starting out in social media, the best way to win friends is by giving more than you receive. In other words, help others out and share peoples’ content for them before asking for favors. It’s a good way to build a positive image for yourself and show that you are there for more than promoting your stuff. Just remember, offer value first, and then reap the rewards later…
Keep these 5 mistakes in mind when you start using social media as a means to promote your blog. Start building friends within the communities and before long, you will start to see some good amount of traffic from the various social networks.