mojoPortal Tips: How to Leverage Sitemaps for Better SEO

Hi! We all know that building a website is only the first step in the process of getting our site’s message out to the world.  One of the best assets to make sure that message gets out to the world is by leveraging the Google Webmaster Tools.  Submitting a website through the Webmaster tools allows Google to properly index your site, improving its visibility to potential site visitors.

Webmaster Tools has a section to allow site owners to submit their sitemaps for Google to index.  MojoPortal actually has 3 sitemaps, depending on which add-ins you are using.  We will use as an example; we leverage both the Blog and the Web Store features, so we are leveraging all three sitemaps. You can locate these sitemaps in your mojoPortal installation at:

(your website URL)/SiteMap.ashx
(your website URL)/blog/blogsitemap.ashx
(your website URL)/webstore/productSiteMap.ashx

The Google Webmaster Tools integrates tightly with Google Analytics, so it is worthwhile to set up your mojoPortal installation in both. You do not have to have a Google account, but it does help to tie everything together, and have easier access to your site stats.

Caption 1: Site Dashboard in Google Webmaster Tools

We will not go into setting up the Google Webmaster Tools and Analytics for your site in this article; instead, we will go on the presumption that you have got your Webmaster Tools account set up, and have already added your website to the Tools by following Google’s step-by-step instructions. You will see in the screenshot above that we have already added our sitemaps, visible in the bottom right corner. When you are ready to add your own, you will click on the “More” link underneath this section.

Caption 2: The Sitemap Screen

You will then see the Sitemaps screen, as shown above.  You will see the “Submit a Sitemap” button; this will allow you to enter as many of the sitemaps as you are using for your current mojoPortal installation. Once you have saved your entry, it will take a few moments for Google to upload and index the sitemap. Not long afterward, you will start seeing an uptick in site traffic in about a day, as the indexing begins to be assimilated by Google, and your site content will be used in the Google search algorithms.

The best part about this is that once Google indexes your site in greater details, the other search engines (Bing, Yahoo!, etc.) will also pick up your indexed information.  After about a month, you will be able to log into Webmaster Tools and have a very clear picture of which pages are visited the most often, and what content/metatags are working best for your site.

Edit (2/13/2012): If you’re using the Event Calendar Pro plug-in, it has its own site map for events at /siteroot/Events/EventSiteMap.ashx

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Author Spotlight

Carole Bennett

Carole Bennett is the founder and principal of IndigoTea. As a professional IT consultant, Carole has provided solutions for companies as diverse as Verizon, Frito-Lay, Capital One Auto Finance, and Zales Jewelers, parlaying a unique talent for acting as a translator between the worlds of business challenges and technology solutions. She considers multi-tasking skills gained from simultaneously 1) managing a fire performance troupe, 2) raising a family, and 3) working as a full-time IT consultant excellent preparation for her current career incarnation as the driving force behind IndigoTea. "Fire-breathing redhead on a mission" is not just a metaphorical description!

4 Comments on mojoPortal Tips: How to Leverage Sitemaps for Better SEO

  1. Rick Hubka says:

    Hi Carole

    Good timing. I just submitted my new mojoPortal sitemap yesterday and was wondering why a red X was placed beside my sitemap entry. Now I know it’s because I submitted the aspx file. After reading this article I went back in and changed that to the ashx file and I now have a nice Green checkmark. Nice!

    Also I did not know that the mojoPortal Blog and WebStore features each had their own sitemap files. Excellent!

    This information is extremely valuable to all mojoPortal Website owners! Thanks so much.

    Rick Hubka

    • Rick – glad you found it helpful! I had to learn it the hard way back in the beginning, and I’ve seen such an improvement in speed of listing new mojoPortal-based sites using these steps, as well as overall SEO results.

  2. Chris Berg says:

    Just a slight remark. Most search engines recommend using a robots.txt file. There is a sitemap command that improves your listing. Here’s an example:


    • The robots.txt file is included with the default installation of mojoPortal; unless there’s a specific reason, most users won’t need to update it. The dynamically-populated sitemaps listed in this article are much more relevant in terms of search engine optimization, and getting content listed quickly without physical intervention by the user. Thanks for your input!

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