What is Piwik?
Written by Arian Jahansouz Wednesday, 13 June 2012
What exactly is Piwik? Maybe you have seen it while browsing Softaculous or Windows Web App Gallery, but do you know what it does?
What is Piwik?
Piwik is a downloadable, web analytics software package. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download… and so much more.
Piwik aims to be an open source alternative to Google Analytics.
To learn more about what Piwik offers, check out the list of features page.
How much does Piwik cost?
Piwik is a Free Software, released under the GPL license. It does not have a monetary cost (it is free of charge) and the software license ensures it respects your freedom to use and modify the software.
If you would like to pay back a little something, you are welcome to participate in the project and spend some of your time and energy to make Piwik better (the app, website or docs). We are grateful for our wonderful sponsors and the core Piwik team for their amazing work.
How is Piwik different to Google Analytics and other web analytics tools?
Piwik is the leading open source web analytics software, but there are dozens of other free and paid web analytics solutions; why choose Piwik?
One of the principle advantages of Piwik is that you are in control. Unlike remote-hosted services (such as Google Analytics), you host Piwik on your own server and the data is tracked inside your MySQL database. Because Piwik is installed on your server, you enjoy full control over your data. You can access the data easily via the Piwik APIs. Advanced users can use Custom Variables, Segmentation, or even run manual queries on the database in order to build advanced reports.
Piwik also protects your visitor privacy with advanced Privacy features. When using Piwik for Web Analytics, you ensure that your visitors’ behavior on your website(s) is not shared with advertising companies.
If you are using Google Analytics and starting to use Piwik, you can import your data history into Piwik. You can also use several web analytics tools at the same time so feel free to experiment!
How does Piwik work?
What are Outlinks, Clicks or Unique clicks?
The Piwik report “Pages > Outlinks” shows the list of external URLs that were clicked by your visitors from your website pages. Piwik will track as an “outlink” all clicks on URLs that are not the same domain as the website being tracked. For example, if your visitor click on a link to “piwik.org” on your website “example.org”, this will be counted as an outlink in the report.
For each outlink, Piwik will report the number of clicks, and the number of unique clicks. Unique clicks are the number of unique visitors that clicked to a given domain; for example, if the same visitor clicked 3 times on the same outlink, it will be reported as 3 clicks and 1 unique click.
* All information from the Piwik FAQ