Tumblr is a wealth of traffic for those who have the patience to learn its behavior, recognize its trends and take advantage. However, you may have to adapt to things. First, Tumblr is heavily ridden with “borrowed” content. Simply put, it is a hotbed of people reposting pictures from private collections or from sites they visit. For examples sake, we’ll consider it to be the same as a tube site, but with pics and memes as the main content.
This may anger some of you webmasters and content producers who don’t get along with the tube business model. I won’t tell you to go steal as much content as you can and begin posting rapidly. Instead, find your niche (micro-niches being the best to gain a dedicated audience) and some sponsors or content producers who provide content, or provide your own. Alternatively, you may want to contact the content owner and ask if it is okay to use the content and do the right thing and send a link back, as a sign of good faith.
There are many ways to use Tumblr both to promote blog posts and increase traffic, here are some tips to help get you started:
- Repackaging content: Some Tumblr users excerpt existing posts and photos with a link back to their blogs. Much like Twitter or Facebook, Tumblr is an excellent way to drive traffic back to your blog without a heavy investment in new content creation. In addition, Tumblr allows you to create an ‘about’ and ‘contact’ page for your Tumblr blog, which makes it easier for your current and future readers to find out more info about you and your blog.
- Reblogging content: Tumblr is largely about posting and reblogging visual content between members. Consistently uploading content on Tumblr permits you to easily grab the attention of Tumblr users who might not know about your blog. The more content you upload, and the more people you interact with, the more will interact with you.
- Posting original content: Tumblr can be used as a platform to expand topics you weren’t able to fully explore in a blog post. Whether you’d like to include more images; discuss fashion inspiration behind a specific outfit; or flush out a concept you felt restrained to explore on your blog, Tumblr is the perfect platform to do so.
- Redirecting users: Though re-blogging is already built-in, Tumblr gives followers the ability to join you on a variety of available media. Tumblr provides options for users to include their own domain name, set up RSS feeds from other blogs, and import videos from personal YouTube, Twitter, and Flickr accounts. Users can also include bookmarks from Digg, Delicious, and StumbleUpon. In addition, Tumblr microblogs can be linked to Google analytics in order to track traffic sources, bounce rate, and time spent on pages.
Feel free to contact me with any questions you may have.
Looking for quality web hosting? Look no further than Arvixe Web Hosting!