SEO Content Basics for Small Business

Last Updated on Thursday, 12 April 2012 09:43 Written by Christine Chung Thursday, 12 April 2012 12:00

Small Business owners can implement a few SEO content best practices to help improve their website’s visibility. Selecting relevant keywords and leveraging them in your content can mean the difference between ranking on page one of Google or buried in results past page three. Multiple studies have shown that searchers rarely navigate past page one and two.

How do you know which keywords to use? Where do you find them? How do you use them?

First begin by asking yourself who needs the services you offer. Next begin keyword research, leveraging Google Adwords Keyword Tool and Google Insights for Search. In order to know which keywords to target, it’s essential to not only understand the demand for a given term or phrase, but the work required to achieve those rankings.

Once you identify terms to target, implement the following SEO best practices for content optimization.