Pay Per Click Keyword Research Tips

Last Updated on Tuesday, 3 July 2012 12:32 Written by Christine Chung Thursday, 31 May 2012 12:00

Keyword research is an integral part of any PPC campaign. Learn how you can create a comprehensive keyword list in 6 easy steps.

Step 1: Identify Campaign Goals

Begin by outlining campaign goals. This will help you tailor your keyword research efforts. Are you trying to drive sales, generate leads, or perhaps encourage users to download a newsletter or a free trial of your product?

Let’s say you work at an information technology company that sells computers, laptops, and servers. Your company’s ultimate goal is to drive sales.

Step 2: Brainstorm

Think about your goal and create a list of words and phrases that describe your product or service.

Sample Keyword List