Last Updated on Tuesday, 23 October 2012 04:01 Written by Carole Bennett Saturday, 27 October 2012 12:00
Recently, I was contacted by a developer specializing in .Net, who is fairly new to mojoPortal. He asked me if it’s possible to be profitable supporting an open-source application like mojoPortal; my unequivocal response is “Yes, quite well.” Stick around – after the break, I’ll outline some of the ways that supporting open-source can generate revenue.
Now, it should be prefaced that it won’t happen overnight; you will get pushback from some members of the community, who feel that because the core application (mojoPortal) is free, and open-source, all utilization of it should be free as well. That’s not an unusual perspective for any open-source community, whether it’s WordPress, Joomla!, Dot Net Nuke, or any other application. However; if you talk to most of the actual core developers of these applications, you’ll hear a different story. Every one I’ve talked to has openly acknowledged that their application is used as a tool by for-profits, and indeed in most cases actively encourage it. Some offer premium support packages and sponsor ships to support ongoing development (nopCommerce), while others sell premium add-ons directly from the core development team (mojoPortal).Learn More
Last Updated on Tuesday, 3 July 2012 12:32 Written by Christine Chung Thursday, 31 May 2012 12:00
Keyword research is an integral part of any PPC campaign. Learn how you can create a comprehensive keyword list in 6 easy steps.
Step 1: Identify Campaign Goals
Begin by outlining campaign goals. This will help you tailor your keyword research efforts. Are you trying to drive sales, generate leads, or perhaps encourage users to download a newsletter or a free trial of your product?
Let’s say you work at an information technology company that sells computers, laptops, and servers. Your company’s ultimate goal is to drive sales.
Step 2: Brainstorm
Think about your goal and create a list of words and phrases that describe your product or service.
Sample Keyword ListLearn More
Last Updated on Wednesday, 30 May 2012 03:08 Written by Christine Chung Monday, 7 May 2012 03:44
Pay Per Click Advertising (PPC) is an efficient method of driving relevant traffic to your website. It allows your company to advertise to a vast audience and only pay when those who are truly interested in your product click on the link to enter your website. PPC ads can appear above, to the right of, or below the organic search results.
Before you begin, it’s of utmost importance that marketers identify their business goals. Is the sale/purchase the most important aspect of the site or is it persuading a lead? After you identify your goals and establish a game plan of action, go ahead and get started!
Today’s post focuses on Google Adwords and getting started in three easy steps.
Step 1) Create an accountLearn More
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