OpenCart – Psychological eCommerce

Last Updated on Friday, 1 February 2013 07:03 Written by Joe Stenhouse Monday, 4 February 2013 12:00

One area of eCommerce that many don’t ever think about when it comes to selling goods online are all of the little details on your website that will “play on the customers mind”. These items will play on the mind whether you like it or not and most of the time it goes unnoticed. This is why it is called Psychological eCommerce; we are dealing with particular aesthetics that “could”, depending upon what market you are in make you or completely destroy you.

1) Typography (FONT COLOR vs BACKGROUND COLOR)