In your online store it is very important that you sent out regular promotional mails to your store subscribers. I mean frequency of those mails should not be too high otherwise it will irritate customers.We should go with moderate frequency and also content of mail should be important and interesting.
When customer register for store. There is one option which ask customer to choose weather they want to subscribe for newsletters or not.
User can also change those option after registration from their profile page.
Once they subscribe for newsletter. You can send out bulk mails to all such users of your store. In this post we will see how to send out those bulk mails.
Login to Admin Panel and setup your SMTP server. check this post for more details on setup of Email Server.
Then navigate to “Marketing>Mail” here you could draft your newsletter.
Click on “Send” once you are done with drafting.
It will not allow you to send mail unless you configure your SMTP server with valid account and this technique is suitable for small setup ideally when you go big you may need to delegate this responsibility to some third party. You can check out this post related to that.