We’ll pick up where we left off in Part I: let’s set the roles for each of our users. We’ll assign J. Writer to the Content Author role, L. Editor to the Content Administrator role; now let’s see how to set up the workflow between these users. Learn More
In any organization consisting of more than one person, there is a natural tendency to delegate based on available time, energy and talent for any given task. In this day and age, content creation tends to be quite high on that list. Fresh content in your website ensures better SEO optimization, and gives your customers a reason to come back to your site more frequently.
However, there is a caveat to this; is it *good* content? Is it well-written, easy to read? Spelling, grammar, punctuation? Yes, even in this 140-character age, all those factors are critical in communication of your branding value. Example: your sales manager may be a brilliant verbal communicator, and an absolute genius in creating content that will draw in potential buyers – but she can’t spell her way out of a paper bag. Or perhaps he has only a passing familiarity with proper grammar and punctuation.
Well, that’s what your admin staff is for, right? That’s where we get into workflow, and touching on how to get content from the generator, to the editor, and to the web for your site visitors to read.