nopCommerce allows site visitors to leave their e-mail addresses to be contacted for promotions, sales and the like. You have the option to allow non-registered users to use this subscription system, in the interests of encouraging them to become regular customers. The question is: now that you have those names and e-mail addresses, what are you going to do with them? We’ll cover how to convert those subscribers into buyers with nopCommerce.
Log into your nopCommerce instance as an admin, and navigate to the Administration section. There, select “Promotions”>”Campaigns”. I know, I know, it would make more sense to say “Newsletters”, but bear with me. This interface was designed to allow you to send out as much or as little as needed to your customers, so “Campaigns” it is. Learn More