DISCLAIMER: If you plan on sending unsolicited emails or have bought an “opt-in” list somewhere, the below is not your guide. If any of your visitors are not expecting your emails, you are spamming. The below guide is meant for individuals and companies who are sending emails to a list of emails that expect their emails and wish to increase their deliverability rate.
Arvixe does not allow sending of bulk emails (solicited or unsolicited) on our shared hosting accounts. The guide below would govern for VPS and Dedicated Customers.
Even if you have compiled the list of emails yourself by individually asking your customers, due to heavy restrictions placed on incoming email threasholds at larger providers, you can see your emails being deferred or completely bouned with 0% spam being identified/reported/detected. The below set of recommendations, ensures that you are doing everything in your power to increase the deliverability of your emails to the major email providers –
Make sure your IP is clean to begin with. In most systems, unless you’ve made specific modifications, regardless of the IP of your website, the IP you are sending from is the main IP of the environment. You can use websites such as http://mxtoolbox.com/blacklists.aspx to identify whether the IP is already on any blacklists. Once you’ve identified that you have a clean IP, you need to start building your sending reputation. There are many organizations that attempt to track IP reputation and make the information publicly available such as –