nopCommerce Tips: How to Get More Facebook Traffic to Your nopCommerce Site

nopCommerce has a broad array of built-in features, but did you know it also has a built-in blog? Blogs are a powerful tool to communicate with your users, create interest in your products, and improve your SEO. Let’s look at how you can leverage your nopCommerce blog to get more traction with your Facebook followers.

To create blog entries, you’ll want to access your nopCommerce Administration section. Under the “Content Management” section, highlight “Blog”, and click on “Blog Posts”. Click the “Add New” button in the top right area.

You’ll notice that you have a fairly robust text editor available, as well as the ability to set tags for your blog entry. At this time, you don’t have the ability to schedule your post in advance; you may choose to use a third-party app if that’s an important factor to consider.

In the public store area, you’ll notice that there’s an RSS icon on the right side. Click the icon, and you’ll see the RSS feed for your nopCommerce blog. Save that URL – you’ll be needing it shortly.

At this point, we’ll be working on the assumption that you already have a Facebook Page and Twitter account; if not, take the time to create them, and then pick up here.

Getting Social

Previously, Facebook allowed a means of adding RSS feeds directly to a Facebook Page via the Notes section; however, that’s recently been discontinued. Instead, we’ll go with another free app built into Facebook, which is Networked Blogs.  This is a free service, and will only take a few moments to set up.

1. First, we’ll register your blog. Go to the Networked Blogs site or app on Facebook and click the link at top that says “Register a Blog”.  Follow the steps as outlined: you’ll be adding both the URL of your blog page (this is where Networked Blogs pulls the default screenshot), and the RSS feed URL that we located previously.  The last step is to prove you’re the “author” of the page; the quickest way is as follows:

a. Copy the source code offered for the Networked Blogs code

b. Navigate to the “Settings” for your blog feature

c. Open “Extra Sidebar Content”, click “Source” for the top frame (or bottom, if you already have content at the top), and paste in the code from the Networked blogs site.

d. Click the “verify” button on the Networked Blogs page.

2.  Now that you’ve verified that you’re the author, you’ll see a link at the top of the Networked Blogs page that says “Blogger Dashboard”. Click that link.

3. At this point, you should see your registered blog on the dashboard page. At the bottom of that entry, you’ll see a link labeled “Add to Facebook Page”, next to “Publish”.  Click “Add to Facebook Page”.

4. You’ll then see a pop-up, with a drop-down that will show you your Facebook Page, and a button that says “Add Page Tab”. Select your page, and click the button. You’ve now added your blog as a tab to your Facebook Page, and your new blog posts will be automatically posted on your page.

You can use your nopCommerce blog to showcase your products, and create a greater connection to your customer community. Every time your blog entry appears on your Facebook page, you’re giving your customer base a reason to visit your site, and share your post with their friends on Facebook – make sure you create compelling content that’s valuable to your followers and their demographic.

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Author Spotlight

Carole Bennett

Carole Bennett is the founder and principal of IndigoTea. As a professional IT consultant, Carole has provided solutions for companies as diverse as Verizon, Frito-Lay, Capital One Auto Finance, and Zales Jewelers, parlaying a unique talent for acting as a translator between the worlds of business challenges and technology solutions. She considers multi-tasking skills gained from simultaneously 1) managing a fire performance troupe, 2) raising a family, and 3) working as a full-time IT consultant excellent preparation for her current career incarnation as the driving force behind IndigoTea. "Fire-breathing redhead on a mission" is not just a metaphorical description!

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