When you have a customer who wishes to control access to content, it’s best to sort out the most extensible and supportable way of doing so. Thankfully, mojoPortal provides an easy solution to allow content access control.
Initially, the customer wanted to be able to simply issue a single user name and password to provide content access; while this might be initially easier to manage, it’s a huge security and data capture leak. Here’s why:
- Lead capture: it’s hugely important to capture your site visitors’ information, especially if the purpose of your site is to generate leads for your business. Allowing users to access content without capturing contact information is missing a huge opportunity to engage with your site users, and build an ongoing relationship using mojoPortal’s built-in features such as the newsletter.
- Security: allowing a large number of users to use the same login and password eliminates the ability to keep secure access to your content. Using mojoPortal’s built-in user tracking, it’s easy to leverage the data capture to see how many people have logged in once, once a week, or daily, and for how long they’ve been site users. It’s easier to pinpoint your power users, and offer them products and services tailored to their needs.
With these two critical factors in mind, it’s best to leverage mojoPortal’s registration features to maintain security of your content and site, and simply add the users to a custom group that’s granted specific content access. Using your Google Analytics integration is another way to confirm traffic flow from the login to the secure content, if you’re wanting to calculate average site traffic.