So – you’ve got your mojoPortal website set up, you’ve been creating great content on your blog, people like what you’ve got to say, and once you set up your newsletter subscription, you’ve got people who’ve signed up to receive your newsletter. Now it’s time to get on the ball and get your newsletter template created, and send out that newsletter!
In mojoPortal Tips: Sending Newsletters to Your Subscribers, Part 1 and Part 2, we covered how to send out a newsletter to your subscribers. Before you do that, you’ll need to create a template that’s optimized for your needs.
mojoPortal comes with two default templates; “business1″ and “template1″. You can either start with these, or use your own. TemplatesBox provides a great selection of free newsletter templates, in a wide variety of styles and colors to work with your branding and site design.
To access the newsletter templates, log into your mojoPortal instance as an administrator, and navigate to Administration>Newsletter Administration. There, you’ll see a link to “Manage Templates”. You can choose to edit an existing template, or click on the “Add New Template” link.
Adding a new template opens up a lot of possibilities; what do you want to be your focus, and what do you want your readers to know about? Remember that your template has to be easy to use, and easy to read. The system variable of “#unsubscribe#” converts to an unsubscribe link in the live version of the actual newsletter – remember to include it in your template, in order to allow your users the option to unsubscribe, if they so choose.
Creating a custom template allows you to create a newsletter that’s appropriate for your audience and retain your branding. The text editor in the Newsletter template section is robust, and includes a significant degree of functionality. Experiment, fine-tune, and when you’re ready, you’ll have a great new channel to reach out to your users.