In the online world of eCommerce stores, it is very important for any store to market their sites effectively. One of the biggest areas where they need to concentrate is Search engine optimization.
SEO Dictionary definition
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
As per Wikipedia
Search engine optimization is the process of change in the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search and industry-specific vertical search engines.
So, by now it should be very clear to you that SEO is very important part of your eCommerce store. Now how to manage that in your online store.Search engines indexes and show meta information of page on search engine result page. So you can decide how you wants to index your page.
Store admin needs to add that meta information while creating product and categories. You will be able see Meta fields in Product creation page as shown below.
Meta fields are also available for categories.This is how it looks like. You can edit them by going to category edit page.
Main fields used in Meta information are as follow:
Meta Tag title, Meta Tag Description and Meta-tags
In next blog post we are going to see how to enable search engine on your online store because simply adding this information will not be sufficient to make it available on SEO engine.