When helping out various bloggers, the question I often get is how long should my posts be? This is a great question that is answered a little differently depending on who you ask.
After doing some research and reading a few posts, the standard length appears to be in the range of 250 – 1000 words. Some bloggers prefer even shorter posts, coming in under 600 words. There are a few things to consider when writing your posts, such as the SEO benefits.
When it comes to search engine optimization, some people argue that the length is not that important. Others say to keep your posts short so they get indexed quicker. As long as your posts are more than 250 words and less than 1000, you will be fine (some even say 1500 words is fine).
What Are You Saying
The topic of your posts can determine the appropriate length. If you are writing on more complex topics, long posts might be more effective. If you’re covering something simple like daily stock tips, then a short and to the point post might work better.
How Often Do You Post
I think the post length has a lot to do with how often you post. If you post less than three times a week, I don’t see a problem of writing longer, 1000 + word posts. The reason is because your readers expect fewer posts, so they would be much more willing to read something longer.
The same thing goes for established bloggers with a strong following. If your readers are used to your posts, they most likely will have no problems reading longer posts.
If you’re the type of blogger who posts once, maybe even two or three times a day, then I would suggest trying to keep the posts shorter. Aim for the 250 – 600 word range because it’s much easier to read shorter posts.
Take A Look At Your Competitors
If you are still having problems determining the length of posts you should write, I highly advise looking at your competitors. See what length of posts are working for them. If they have a strong following, then it would be a good idea to start writing posts similar to theirs.
Personally, I usually shoot for the 250 – 700 mark because it’s the easiest and most effective length for me.