Getting Started With Bing Ads

This article will walk you through the steps on how to get started using Bing Ads. Many people and business owners simply forget about Bing and fail to recognize the opportunity on Bing. Setting up your Bing campaign is quite simple. Follow these steps to create a new campaign and add your coupon, promotion code, or free credit to your campaign.

Sign In /Create Your Bing Account
Sign into your account. If you don’t have an account you’ll need to create an account.

Create Your First Campaign
Click Campaigns located at the top of the page. After clicking the Campaigns link you’ll see a Create Campaign link. Click this link to move forward in the process of setting up your Bing campaign.

Create a Bing Campaign

Campaign Settings
In the first few steps you’ll be requested to set your campaign anme, time zone, campaign budget, language, and locations. You can see our example in the picture below:

General Settings, Ads, and Keywords

Create Your First Ad
Setting up your first Bing campaign is a little different than setting up your first Google campaign. Bing will request that you create an Ad. This Ad Copy will be used in your first AdGroup, which will also contain some of the keywords you wish to bid on. Keep in mind that you’ll be able to create additional Ads, AdGroups, and choose to bid on more keywords later down the road.

Creating Your First Ad

Choose Your Keywords
Choose the keywords you want to bid on. Remember, the first Ad you just created and these keywords will be used in your first AdGroup for the campaign. You’ll want to create tightly themed AdGroups with keywords that represent the theme and reflect your Ad Copy the best. This way your CTR (click through rate) will be higher. If you bid on irrelevant keywords and your Ad Copy is irrelevant to what the user is searching for you’ll see your campaign suffer in performance.

  1. Broad
  2. Modified Broad
  3. Phrase
  4. Exact

Broad: This is the default matching option. Using broad match keywords will mean that your ad will show if a search term contains your keyword(s) in any order. A search query can also trigger your Ad if the broad keyword you’re bidding on is closely related to this term. For example, bidding on the broad keyword shoes could also mean that your Ad will be triggered if the search query slippers is searched.

Modified Broad: The broad match modifier was first introduced in Google. Bing has added the modifier as a match type option to their bidding platform as well. When using the modifier, a plus sign (+), in front of broad match keywords will exclude synonyms or closely related searches. It will still include misspellings, singular/plural forms, abbreviations, and acronyms. For example, bidding on the keyword +running +shoes will allow your Ad to appear for any search queries containing those keywords in any order.

Phrase: Using the phrase match type for your keywords will help you be more precise in who you target your Ads to. To use a phrase match keyword you will want to surround your keyword with quotation marks. For example, you would bid on the keyword “running shoes”. A search query must contain the keywords running shoes in that order for your Ad to appear.

Exact: Using the exact match type is the most precise you can get with your keywords. To use the exact match type you will need to surround your keyword with brackets. For example, you would bid on the keyword [running shoes]. A search query must match your exact keyword without any other terms in the search query.

Creating Your First Ad

Once you enter the keywords you wish to bid on click the Add button. Once you click the Add button you’ll see them added to the right. Here you can adjust the bids for each keyword and click the Save button at the bottom.

Bids, Targeting, and Advanced Settings
In this section you’ll enter your search/content network bid (we recommend sticking to the search network to start off with), targeting options, and other advanced settings such as ad distribution, ad scheduling, exclusions, ad rotation, and ad extensions.

Bids, Targeting, and Advanced Settings

At this point in the campaign creation process you won’t be able to add your Ad extensions. Once you have saved your first campaign you’ll be able to manage your business location in the Campaigns tab. After adding a business location you can then add the location to your campaign in the campaign settings area.

Redeem Your Bing Ads Voucher Code
To redeem your Bing Ads voucher code you’ll need to log into your Arvixe Billing Account. Once you’re logged in you’ll want to click the link at the bottom of the right sidebar that says Free Bing Ads Credit.

Arvixe Billing

You’ll then be redirected to a page where your voucher code can be redeemed. All you have to do is press the blue Issue Voucher button and your voucher code will be generated. Save your voucher code because you’ll be needing it in the next step.

Arvixe Billing

Apply Voucher, Promo Code, or Free Credit
Now that you’ve created your first Bing campaign you’ll want to apply the voucher, promo code, or free credit to your campaign. After clicking the save button on the previous page you’ll be redirected to the main campaigns overview page. On this page you’ll want to click on the Accounts & Billing link located at the top of the page.

Bing Ads Accounts & Billing

Follow these steps to redeem your coupon:

  1. Click Payment Methods > Add Coupon
    Bing Payment Methods
  2. Enter the coupon code > click Redeem
    Redeem Bing Coupon Code

There are a few things to also note—these are taken directly off of Bing’s help page:

  • After a coupon has expired or is used up, your ads will continue to serve and subsequent clicks will be charged to your standard payment method.
  • Before you add a coupon, you should know that coupons have additional requirements.
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One Comment on Getting Started With Bing Ads

  1. Awesome post about bing ads :)

    Cheers to the shared information :)

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