Pay Per Click Keyword Research Tips

Last Updated on Tuesday, 3 July 2012 12:32 Written by Christine Chung Thursday, 31 May 2012 12:00

Keyword research is an integral part of any PPC campaign. Learn how you can create a comprehensive keyword list in 6 easy steps.

Step 1: Identify Campaign Goals

Begin by outlining campaign goals. This will help you tailor your keyword research efforts. Are you trying to drive sales, generate leads, or perhaps encourage users to download a newsletter or a free trial of your product?

Let’s say you work at an information technology company that sells computers, laptops, and servers. Your company’s ultimate goal is to drive sales.

Step 2: Brainstorm

Think about your goal and create a list of words and phrases that describe your product or service.

Sample Keyword List

Getting Started with Pay Per Click Advertising

Last Updated on Wednesday, 30 May 2012 03:08 Written by Christine Chung Monday, 7 May 2012 03:44

Pay Per Click Advertising (PPC) is an efficient method of driving relevant traffic to your website. It allows your company to advertise to a vast audience and only pay when those who are truly interested in your product click on the link to enter your website. PPC ads can appear above, to the right of, or below the organic search results.

Before you begin, it’s of utmost importance that marketers identify their business goals. Is the sale/purchase the most important aspect of the site or is it persuading a lead? After you identify your goals and establish a game plan of action, go ahead and get started!

Today’s post focuses on Google Adwords and getting started in three easy steps.

Step 1)   Create an account

SEO Content Basics for Small Business

Last Updated on Thursday, 12 April 2012 09:43 Written by Christine Chung Thursday, 12 April 2012 12:00

Small Business owners can implement a few SEO content best practices to help improve their website’s visibility. Selecting relevant keywords and leveraging them in your content can mean the difference between ranking on page one of Google or buried in results past page three. Multiple studies have shown that searchers rarely navigate past page one and two.

How do you know which keywords to use? Where do you find them? How do you use them?

First begin by asking yourself who needs the services you offer. Next begin keyword research, leveraging Google Adwords Keyword Tool and Google Insights for Search. In order to know which keywords to target, it’s essential to not only understand the demand for a given term or phrase, but the work required to achieve those rankings.

Once you identify terms to target, implement the following SEO best practices for content optimization.