Every store be it one starting out or a highly established business needs to perform marketing in order for it to grow. With your OpenCart store it won’t be any different, to grow, you will need to market. But how, how do you market an online store?
So, there are various options you have to market your store. One of the famous way is through market affiliations. You could do a collaboration with some of the online marketing partners which could help you in redirecting traffic to your site. According to definition of wikipedia, “Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.” First famous affiliation program was run by Amazon for books. It was on revenue sharing basis. Well I am not going to spent much time in discussing this.
OpenCart has out of box support for managing affiliations. Admin can add all your affiliations on store with all details which will help them in sending them their payments and keeping track of sales done through them.Here are steps to add new affiliate.
Login to OpenCart Admin panel and navigate to “Marketing>Affiliates” here you can see list of added affiliates (It will be empty by default)
Now click on “Add Affiliate” button, it will lead you to page where you need to fill all details related to new affiliate which you are planning to add. Main field to watch out is “Tracking code”, this is kind of unique id generated by store which will help you in keeping track of particular affiliate.
Once you are done with General details, You also have to fill in payment details. You have multiple options to select from for mode of payment. You have to choose any one of them and add relevant details.
After adding details click on save to add affiliate in store.
You will be able to see newly added affiliate in list, you also need to approve that affiliate through approve button to make it active.
That is it you are done with adding of affiliate. You could add as many as you want. This is very much required to market your online store.There are many other steps also after this like setting up of payment terms, agreement etc… but most of them could be done offline. Hope this helps you in setting up your online store.