When it comes to blogging, the three things all bloggers want are attractibility, readability, and irresistibility. In other words, they want a “sticky” blog.
What does that mean? Basically, it means that people tend to stick around and read more than one of your posts. They enjoy your blog enough that they don’t bounce off to the next one in a matter of seconds.
Better yet, they also subscribe to your RSS feed and might even tell some of their friends about your blog. So how do you make your blog sticky? Here’s a few tips and things to keep in mind when writing and designing your blog:
1. Blogging Is Supposed To Be Fun
Never forget this. The more fun you are having with your blog, the more time and effort you will spend on it. Readers can tell if you are passionate about what you’re doing by the way you write. If you’re having fun, it will come off in your writing.
As soon as you stop having fun, the tone in your writing will change. This is bad.
2. The Internet Is Still Being Built
Yes, there are millions of blogs out there. But regardless of how many are already out there, the internet is still being built as we write this. The way we use the internet is constantly changing as technology keeps improving.
Just think, Twitter has only been around for about 6 years. Who knows what might be around the corner. So keep producing awesome content on your blog and keep up with technology. Don’t let your blog go stale.
3. Be The Guide On The Side
Remember, everyone likes to learn but nobody likes to be taught. People hate when they are taught something because it makes them feel like they didn’t know something. Just think back to when you were school and you will probably remember the feeling.
When you learn things on your own, it feels so much more rewarding. One place a lot of people find information to learn themselves is through blogs. That’s why it’s important to write posts as if you were a guide to someone. It will not only make it easier for your readers to understand, but it will also make them feel better.
4. Blogging For Money?
If you are, you HAVE to have some sort of services or hire me page on your blog. It’s the biggest mistake most bloggers make. If people can’t find out how to hire you then they won’t. That means less money for you.
And if you plan on using advertisements, implement some of them from the very first day of your blog. Why? Because it will get your readers used to seeing them. If you implement advertisements later on, some of your readers will feel like you took advantage of them (or sold out).
5. Whitespace – Why You Need It
Blog design can have a huge impact on your blogs stickiness. If you have to simple of design, people might be turned away from it. The same goes for too much design (animations, flash, etc). So find a happy medium where you integrate images, as well as white space. White space allows your readers to breath and it will make it feel less cramped and cluttered.
Take it easy on the widgets and don’t feel like you need to have every tool you find on your blog. Pick a few and simplify. Your readers will thank you in the end.
6. Fixed Width vs. Full Width
With design also comes layout. The two common layouts to choose from our:
◦Fixed Width – the blog stays the same size regardless of the window and screen size.
◦Full Width – the blog takes up the whole screen and changes size when you resize the browser window.
Personally, we recommend going with the fixed width layout. Readers are used to reading things that stay the same size (magazines, newspapers, etc). And for some reason, we think they look a lot better as well.
Regardless of the layout you choose, pick one and stick with it.
Besides the 6 tips we just gave you, there are plenty of other ways to make your blog sticky. For example, you could install WP Greet Box, which is an awesome plugin that will display a small box to your visitors based on where they came from. It then prompts them to subscribe to your feed.
It’s all about testing out new things and seeing what works. So give these techniques a try and monitor your results.
Feel free to share any other tips or tricks you might have on how to make your blog sticky.